I have been building online retail with my own hands for over 20 years. It started with my own shops on Shopify, WooCommerce and everything else there was: product, tech, marketing, logistics, the whole craft from the ground up. That hands-on experience is why I know today where retail actually makes money and where it loses it.
Why live commerce is the next stage
Retail and content are merging. What has long been everyday life in Asia is now tipping over here too: a host goes live, shows products, and the community buys in real time. The appeal is not a tech gimmick, it is deeply human – closeness, community, the moment. In China this market has exploded in just a few years.
German e-commerce has grown up into a large, mature market. That is exactly where the opportunity lies: where the overall market grows only moderately, live commerce grows several times faster.
How I work
I do not talk about retail, I build it. I use new technology myself before I recommend it – today with AI agents in the engine room. My time at Rocket Internet shaped me: heart and passion, first into the office and last to leave, owning your mistakes, being a team player and staying curious. That attitude sits inside every project I touch.
Frequently Asked Questions
What is live commerce?
Selling via live video stream: a host shows products in real time while the community asks questions and buys directly. It combines the closeness of physical retail with the reach of the internet.
Why is live commerce interesting right now?
German e-commerce is mature and grows only moderately, while live commerce grows several times faster. In China the market grew twelve-fold in four years – here it is only just beginning.
What qualifies you in retail?
Over 20 years of hands-on online retail with Shopify, WooCommerce and more, from product to marketing to logistics – today with AI agents and the live-commerce platform Slabhit.